Built by engineers who saw a broken industry

The solution we built

Dirac Group, a wholesale distributor, was founded in 2020 as a subsidiary of Dirac Software, born from frustrations with the retail and ecommerce market. We understood the complexity of the retail sector and saw a clear opportunity to use software to help.

We grew our product selection to include many household brands and have progressed to working directly with manufacturers and brand owners, cutting out unnecessary middlemen and passing the savings to our customers.

Our 10,000 square foot warehouse in Acton serves as our main distribution channel, enabling us to deliver products efficiently across the UK and beyond. We've sold products across 10+ countries and are expanding fast.

Our mission

Quality products at low prices, enabled by great service and efficient operations.